Julie Alexander – ACE Educator

Julie Alexander has been a massage therapist for fifteen years. She has extensive experience in results-driven therapeutic massage solutions and is committed to helping clients maintain a pain-free life. She enjoys learning and takes 30+ hours of continuing education per year – 5x the average in her field – so she can provide up-to-date and efficient evidence-based care.

After attending high school at the Indiana Academy and graduating from the University of North Texas with a bachelor’s degree in Business Marketing, Julie served in several marketing roles supporting small businesses.

Upon reflection, she realized her passion to help others might be better realized as a massage therapist, so Julie gained her LMT certification.

Julie’s tenure at several high-end spas in the Dallas area gave her a crash course on how to run a successful spa. In 2015, she opened her first massage business in a wellness center.  Her business, Handcrafted Therapy, grew rapidly and expanded to a new location in 2017.  She is not only fully booked out for weeks but also provides a professional day spa rental space for other therapists.

During the 2020 pandemic shutdown, Julie refocused her drive and passion to serve by providing virtual sessions for her clients on self-care. 

Julie is opening a massage supply store and training center in 2023, which will include a retail line of therapeutic massage lubricants and products that she has specially formulated for LMTs.  The store will provide a special place for massage therapists to hold classes and events.

She enjoys traveling with her husband, game nights with friends, playing with her dog, pilates, and taking massage therapy classes.